Discover how Grow SMB is enabling success. Because when SMB customers and partners prosper, we all do.
Accelerating change has created a wealth of challenges for SMBs; rapid digitization and new digital-first experiences have been forced on businesses across the world. And a parallel explosion in the number of new channels, tools and platforms bring further complexities. Despite this continued uncertainty, SMBs and enterprises alike are striving to ‘build back better’; taking the opportunity to reimagine how they work and serve customers, engaging in new ways and places, and building new capabilities.
The success of enterprises and SMBs is intertwined, and both stand to benefit from improved collaboration. But research shows that while 85% of enterprises believe they are effectively supporting their SMB partners, only 40% of SMBs agree. It’s time to invest in new experiences, support and services to close the gap between SMB needs and reality.
Accenture examines the SMB landscape through a series of thought leadership. Explore our research and uncover insights into the next generation of platform growth.
A smart approach to segmentation can enable enterprises to build deeper, more trusted sales-generating relationships with SMBs.
Learn more about the relationship between enterprises and SMBs, and the importance and opportunities of addressing that perceived gap.
Explore why enterprises must build trust with SMBs and the reward for those that get it right.
Platforms are uniquely positioned to help SMBs emerge stronger. As One Accenture, we bring the breadth and depth of experience across the SMB and enterprise ecosystem to help strengthen the SMB voice for your business, creating value for everyone.
We can help you address the diverse range of needs and challenges of underserved SMBs to build customized experiences and tailored solutions.
Only 51% of SMBs trust that enterprises have their needs in mind. We can guide you in understanding SMBs’ unique priorities to earn invaluable trust.
With a deep understanding of SMB needs, we can support your SMB relationship building to truly become a platform for inclusive growth.
Turbo-charging growth by shifting from B2B-centric model to SMB-centric inclusive growth mindset.
Grow SMBs by enhancing existing B2B Marketing, Sales and Services engagement channels to drive acquisition and consumption.
Transform business models, products and services to accelerate growth of SMBs and help them thrive on their own terms.
Our suite of solutions and accelerators powered by an Intelligent Core helps bridge the trust gap.
Identify and adopt new SMB customers and partners.
Enable frictionless onboarding for all SMBs.
Drive customized SMB engagement and experiences.
Provide proactive support tailored to SMB needs.
Deliver relevant, SMB-specific solutions and programs.
When your SMB customers grow, so do you.
Accenture to acquire N3, a tech-driven sales and demand-generation firm, that helps clients drive sales growth in an increasingly virtual environment.
Accenture acquired Yesler, a B2B marketing services agency that helps leading brands run their global marketing programs and operations at speed and scale.
The information panel replay
Bridging the divide: Platforms and SMBs
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Managing Director – Accenture Operations, Intelligent Sales and Customer Operations Offering Lead
