Discover how Grow SMB is enabling success. Because when SMB customers and partners prosper, we all do.
Accelerating change has created a wealth of challenges for SMBs; rapid digitization and new digital-first experiences have been forced on businesses across the world. And a parallel explosion in the number of new channels, tools and platforms bring further complexities. Despite this continued uncertainty, SMBs and enterprises alike are striving to ‘build back better’; taking the opportunity to reimagine how they work and serve customers, engaging in new ways and places, and building new capabilities.
The success of enterprises and SMBs is intertwined, and both stand to benefit from improved collaboration. But research shows that while 85% of enterprises believe they are effectively supporting their SMB partners, only 40% of SMBs agree. It’s time to invest in new experiences, support and services to close the gap between SMB needs and reality.
Accenture examines the SMB landscape through a series of thought leadership. Explore our research and uncover insights into the next generation of platform growth.
Understand what the $1.2 trillion social commerce opportunity means for SMBs. Read more.
Five ways enterprises can really understand—and deliver—what the next-gen of digital-savvy and self-funded SMBs need. Read more.
Three key actions for enterprises to unlock and win SMBs globally, at scale. Read more.
Learn about the trust that SMBs place in their peers, and what it means for enterprises if they play the right role in nurturing SMB-to-SMB networks. Read more.
A smart approach to segmentation can enable enterprises to build deeper, more trusted sales-generating relationships with SMBs. Read more.
Explore why enterprises must build trust with SMBs and the reward for those that get it right. Read more.
See our Accenture leaders discuss our Grow SMB solution in the marketplace.
Platforms are uniquely positioned to help SMBs emerge stronger. As Accenture, we bring the breadth and depth of experience across the SMB and enterprise ecosystem to help strengthen the SMB voice for your business, creating value for everyone.
We can help you address the diverse range of needs and challenges of underserved SMBs to build customized experiences and tailored solutions.
Only 51% of SMBs trust that enterprises have their needs in mind. We can guide you in understanding SMBs’ unique priorities to earn invaluable trust.
With a deep understanding of SMB needs, we can support your SMB relationship building to truly become a platform for inclusive growth.
Turbo-charging growth by shifting from B2B-centric model to SMB-centric inclusive growth mindset.
Grow SMBs by enhancing existing B2B Marketing, Sales and Services engagement channels to drive acquisition and consumption.
Transform business models, products and services to accelerate growth of SMBs and help them thrive on their own terms.
Our suite of solutions and accelerators powered by an Intelligent Core helps bridge the trust gap.
Identify and adopt new SMB customers and partners.
Enable frictionless onboarding for all SMBs.
Drive customized SMB engagement and experiences.
Provide proactive support tailored to SMB needs.
Deliver relevant, SMB-specific solutions and programs.
A mobility and delivery platform unlocks over $85 million in revenue with a fresh mix of sales talent and data-driven insights.
A global networking technology company creates a new GTM to transform customer experience and lift revenues sky high.
Accenture to acquire N3, a tech-driven sales and demand-generation firm, that helps clients drive sales growth in an increasingly virtual environment.
Accenture acquired Yesler, a B2B marketing services agency that helps leading brands run their global marketing programs and operations at speed and scale.
filter result
Managing Director – Accenture Operations, Intelligent Sales and Customer Operations Offering Lead
Managing Director – Accenture Operations, Digital Inside Sales Innovation Lead
What are SMBs?
At Accenture, we define Small and Medium Businesses (SMBs) as companies with up to 500 employees and annual revenues of up to $1 billion.
Why should enterprises care about SMBs?
SMB’s play a central role throughout the global economy and represent a massive untapped opportunity for global enterprise (software and platform) growth. According to the World Economic Forum, “Small and medium-sized enterprises (SMEs), which represent around 90% of all firms globally, provide roughly 70% of all employment and, by some estimates, contribute to up to 70% of global GDP.”
What are some common misconceptions about SMBs?
“SMBs just behave like consumers / enterprises”: SMBs lie at a nuanced intersection between consumers and businesses (‘pro-sumers’) so enterprises cannot fall back on either of these standard approaches when addressing SMBs.
“All SMBs are the same”: SMB buying behaviors, needs, and preferences vary wildly (especially along key vectors like digital maturity and company size), so enterprises need to invest in segmentation to build out the right treatments and strategies.
“Enterprises understand SMB needs”: SMBs consistently voice concerns that enterprises don’t understand them and instead care more about sales than SMB success, and the majority of enterprises do not have dedicated SMB functions.
“SMBs trust Enterprise solution partners”: There is a significant trust gap between SMBs and the enterprises they buy products from. In fact, most enterprises vastly overestimate the degree to which SMBs trust them.
What SMB themes should enterprises be aware of?
How can enterprises truly support SMBs?
These are the most important actions enterprises can take to win more SMB business:
