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Purpose-driven banking: Win customer trust

March 10, 2020

RESEARCH REPORT

In brief

What is purpose-driven banking?

Trust is essential to defend market share and grow

Banks to the rescue? Maybe.

43%

of consumers trust their bank to look after their long-term financial well-being

14%

of consumers turned to their bank when a major life event affected their finances

20m

of consumers trust their bank to look after their long-term financial well-being

Digital challengers are winning consumers’ hearts

Growth strategies based on mutual trust

In summary

The combined set of trust-based propositions can generate an average 9% revenue uplift for incumbent banks.

About the Authors

Alan McIntyre

Senior Industry Director – Banking


JULIAN SKAN

Senior Managing Director – Banking, Europe


Kim Kim Oon

Managing Director – Accenture Strategy, Banking


Francesca Caminiti

Director – Accenture Research, Banking


Mauro Centonze

Senior Manager – Accenture Research


Contributors

DARIUSZ ORYNEK

Manager – Accenture Research, Banking


EMILY BURNS

Manager – Accenture Strategy, Banking


Get the essentials

30 minute read

Full report

Purpose-driven Banking: Can trust create win-win banking relationships?

05 minute read

Infographic

The purpose-driven banking infographic looks at restoring customer trust that can help banks increase revenue by 9%

Slideshare

15 minute read

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