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Using data and AI to truly understand the customer

April 07, 2021

In brief

What does it mean to be data driven?

Align your data to your business objectives

Bring the data together for maximum impact

By aggregating, activating upon and optimizing insights from customers, one company was able to increase engagement by 25% and average revenue per visit by 10%.

Know your customer to grow your business

Paul Fernon

Senior Principal – Applied Intelligence, Solutions.AI for Marketing Lead

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