Leaders struggling to find capital they can use to drive growth may want to look at all the investments they’ve made in the name of loyalty. That’s because loyalty programs typically cost more, and deliver less, than many realize.
To reclaim the loyalty value that is slipping through their fingers, business leaders in the United States, as elsewhere, are starting to rethink what loyalty means for their customers—and for their business. Along the way, they are creating new strategies that unlock loyalty’s untapped potential.
Download the point of view to learn how the leaders are finally speaking the right "language of loyalty."