Banca Sella has put in place a new set of pricing models that allow it to define, manage and monitor customer pricing more accurately.
The bank’s new AI-based pricing negotiation tool also improves the agility of its processes. Banca Sella can easily implement the tool into its banking system and manage all credit products in a user-friendly way. This allows relationship managers to make faster and more informed pricing decisions and be more productive and focused on enhancing relationships during customer conversations.
What’s more, the project helped the bank scale up the importance of a strong pricing culture across all organizational levels.
Banca Sella’s work with Accenture has completely transformed its pricing management. All of this is helping the company take better care of profitability and, most importantly, the customers that it values so highly.