SXSW 2020

March 13-16
AUSTIN, TEXAS

We’re gearing up for the most inspirational innovation event of 2020! Join us for provocative ideas and tech activations that redefine possibility.

Our Program
Our Program
The Experience Cantina
Main Stage Sessions
Expert Speaker Series
Austin Studio
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Our program

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March 13–16

The Experience Cantina

Explore next wave innovation as we transform the expansive Micheladas Café y Cantina into a wonderland showcasing new tech and brand experiences!

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March 13–16

Main stage sessions

Accenture Interactive takes to the SXSW main stage, exploring how mindsets improve design and the relationship between AI and creativity.

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March 15

Expert speaker series

Revolution meets relevance in this entire day packed with actionable insights for navigating experience in our ever-changing times.

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March 13-16

Austin studio

Join us in our hub in the heart of Austin for fresh perspectives, networking and an interactive exploration of Fjord Trends.

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The Experience Cantina

Where tech meets tacos | March 13–16

Our Experience Cantina is home to the festival's hottest tech activations and experiences. While we're hard at work on the 2020 lineup, here's a recap of 2019's activations to get you pumped.

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LOCATION
Micheladas Cafe y Cantina
333 E 2nd St,
Austin, TX 78701
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Main Stage Sessions: March 13–16

Martha Cotton | Date/time TBD

Design for Individuals, Not “People” Using Mindsets

Learn what Mindsets are and how to use them, and how meaningful contexts inform people’s behavior and how these insights can inform your design.

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Zach Newcomb & Amy Avery | Date/time TBD

AI: It Doesn’t Have to be at Odds with Creativity

We will walk through how easily accessible data can quickly generate meaningful insights that contribute to creative concepting and output.

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Expert speaker series: March 15

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

After years of rapid innovation and growth at all costs, it's time to rethink basic fundamentals. We will look at 2020 trends and explore future innovation that aligns with changing values.

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Martha Cotton

Managing Director, Fjord, Design and Innovation from Accenture Interactive

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Can technology, fused with best-in-class creativity, connect brands with audiences on an emotional level? Let's discuss the value of creating truly human experiences that deliver on brand promises.

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Jon Wilkins

Executive Chairman – Karmarama, part of Accenture Interactive

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

While focusing on how to make brands relevant we're missing an important, broader trend – the decline of personal relevance. Can we create a virtuous circle that incorporates human desire to contribute, be recognized and belong?

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Mark Curtis

Chief Client Officer – Fjord, Design and Innovation from Accenture Interactive

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Finding what's painful—the DMV, the ER, air travel—and solving for humans first can cut waste and cue positive change. We'll encourages attendees to place the horse (people) in front of the cart (technology) and make cool stuff people actually use.

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Tammy Soares

Managing Director – Accenture Interactive​

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

While robots can have brains more powerful than ours, they will never have a heart. Or… will they? Will machines be able to cry one day? To laugh? To envy or to have pleasure? Let's explore the battle between the brain and the heart.

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Eco Moliterno​

Chief Creative Officer Latin America – Accenture Interactive

Location

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St, Austin, TX 78701

Austin studio

Let’s talk Trends | March 13–16

You’ll find the hosts with the most at our Austin Studio in the heart of the city. Be sure you swing by to network with some of our best and brightest and hear more about the newly released Fjord Trends 2020. More information to come! In the meantime, email us to be the first to know.

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Don’t be a stranger

Not on the list? Not a problem. Send us a message to find out how you can join in on the fun. See you in Austin!

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