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Intelligent Payer: Leveraging AI during the AEP sales season to maximize return on every sales lead

Thursday, September 23, 2021 | 12:45 pm -1:30 pm EST

Research suggests that during AEP it's getting harder to grab market share. The number of plans is soaring, benefits are competitive, and consumers want an uncomplicated user experience. MA plans must make the most of every sales lead during this AEP. This session will provide an overview of the research and describe how plans are harnessing the power of AI to better manage and prioritize leads, improve conversion rates, and enable a more consistent (and compliant) enrollment experience.

Speakers

Loren McCaghy

Director – Consulting, Health, Consumer Engagement and Product Insight

Tamara Clough

Senior Manager – Accenture

Matt Coughlin

Founder & CEO – XSELL Technologies

Cecilia Braggiotti

SVP, Global Head – Healthcare, Afiniti

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AHIP MCMC Conference 2020 recording

Intelligent payer: Retaining your membership is more important
than ever

The Medicare Advantage (MA) marketplace continues to be a tremendous growth opportunity for many health insurance providers. This session examines research-based learnings of MA member shopping behavior, key health care touchpoints, and experiential drivers of retention. Speakers explore mechanisms that build consumer loyalty and the potential for leveraging supplemental benefits to increase engagement among MA members during their initial months of enrollment.

Intelligent payer: Retaining your membership is more important than ever

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AHIP Conferences on Medicare, Medicaid & Dual Eligibles AHIP Conferences on Medicare, Medicaid & Dual Eligibles