#IntelligentPayer
Join healthcare thought leaders as we discuss strategies to make Medicare and Medicaid programs better for the people they serve.
Intelligent Payer: Leveraging AI during the AEP sales season to maximize return on every sales lead
Thursday, September 23, 2021 | 12:45 pm -1:30 pm EST
Research suggests that during AEP it's getting harder to grab market share. The number of plans is soaring, benefits are competitive, and consumers want an uncomplicated user experience. MA plans must make the most of every sales lead during this AEP. This session will provide an overview of the research and describe how plans are harnessing the power of AI to better manage and prioritize leads, improve conversion rates, and enable a more consistent (and compliant) enrollment experience.
Director – Consulting, Health, Consumer Engagement and Product Insight
Senior Manager – Accenture
Founder & CEO – XSELL Technologies
SVP, Global Head – Healthcare, Afiniti
Intelligent payer: Retaining your membership is more important
than ever
The Medicare Advantage (MA) marketplace continues to be a tremendous growth opportunity for many health insurance providers. This session examines research-based learnings of MA member shopping behavior, key health care touchpoints, and experiential drivers of retention. Speakers explore mechanisms that build consumer loyalty and the potential for leveraging supplemental benefits to increase engagement among MA members during their initial months of enrollment.
Accenture helped Renown Health design an improved customer experience for the 65-plus market, boosting senior management.
Research reveals a trust gap among consumers and payers. Unchecked, it will impact payers’ ability to engage and retain consumers.
US health insurers can turn to AI as a way to quickly generate new value in the near term.
