#IntelligentPayer
Join healthcare thought leaders as we discuss strategies to make Medicare and Medicaid programs better for the people they serve.
Intelligent payer: Retaining your membership is more important
than ever
The Medicare Advantage (MA) marketplace continues to be a tremendous growth opportunity for many health insurance providers. This session examines research-based learnings of MA member shopping behavior, key health care touchpoints, and experiential drivers of retention. Speakers explore mechanisms that build consumer loyalty and the potential for leveraging supplemental benefits to increase engagement among MA members during their initial months of enrollment.
Director – Consulting, Health, Consumer Engagement and Product Insight
Senior Manager – Accenture
Vice President – Medicare Operations, Florida Blue Medicare
Director Consumer Experience and Insights – SCAN
Accenture helped Renown Health design an improved customer experience for the 65-plus market, boosting senior management.
Research reveals a trust gap among consumers and payers. Unchecked, it will impact payers’ ability to engage and retain consumers.
US health insurers can turn to AI as a way to quickly generate new value in the near term.
