Given the global, cross-industry imperative to improve all aspects of sustainability, the American Hotel & Lodging Association (AHLA) and Accenture launched a survey that focuses on what environmental initiatives the hospitality industry is implementing.
Recent Accenture research shows that companies are facing a permanent state of change at a pace never seen before, and rapidly shifting consumer preferences and climate change are among the key drivers of this change.
As hotels continue to evolve how they do business coming out of the pandemic amid so much change, there is an imperative for a strategy that Accenture calls Total Enterprise Reinvention. Companies following this strategy (Reinventors) reinvent over time every part of their companies company, centered around a digital core and new ways of working that establish a culture and capability for continuous reinvention. Doing so, they can set a new performance frontier for themselves and their industry.
Accenture believes that we’re at the early phases of this wave of change, and the next three years will be characterized by Total Enterprise Reinvention. This makes it an ideal time for hotels to make sustainability part of their continuous reinvention, embedding it into everything they do to deliver long-term, sustainable value for stakeholders beyond financials.