The circular economy is a departure from linear models, decoupling growth from natural resource consumption.
For decades, supply chains and products flowed in one direction: from manufacturing to consumption to landfill. In a world with limitless resources, this model worked and served as the foundation for competitiveness and growth.
But in a world with increasingly constrained resources and a host of environmental challenges, supply chains need to work in two directions.
It’s the point of the circular economy, to:
Reduce dependencies on scarce natural resources.
Allow companies to generate revenue from “waste”
The circular economy boosts competitiveness as companies go for new sources of revenue. How much? $4.5 trillion in the next 15 years.