Designing a car seat is complicated and can take months to conceptualize and engineer. In fact, it is one of the most complex car systems to design, second only to the engine.
Accenture was challenged to create a new approach to product design that would slash the timeline and bring the car seat into the modern, digital era.
For millions of drivers, the seats we spend hours in feel like a sore counterpoint to the otherwise pleasant experience of riding in a modern automobile. Uncomfortable, impersonal and primitive, they offer nothing if not room for improvement.
But what if the car seat were smarter—intelligent enough to provide a better driving experience? Accenture Labs is making this a reality by giving the car seat a 21st century makeover. As part of the digital reinvention of industrial manufacturing known as Industry X, the team rethought the engineering process behind the humble bucket seat, adopting an intelligence-driven, adaptive design.