Who we are
Droga5, part of Accenture Interactive, is a creative agency with offices in New York, London and Tokyo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Data Strategy @ Droga5
Great strategy is about making the right choices and the right choices are driven by data. At Droga5 that’s why data strategy is the foundation of our strategy approach. We use data to focus our efforts on the brand experience. The Droga5 data strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimized brand experiences. Our job is to take a holistic view of data, mining it for insights that make our work more effective.
The Data Strategist collects, analyzes and synthesizes data into streamlined, actionable reports used to drive the effectiveness of our work. Partnering with internal teams they deliver analysis that supports strategic marketing initiatives.
Use syndicated research tools, such as Simmons and Global Web Index, to conduct target analyses and build audience profiles
Build Boolean queries in social listening tools, like Netbase or Infegy, to understand drivers and triggers within consumer conversation
Tell a story through data via presentation of material
Learn about the client’s business, including financials, industry, competitive landscape, marketing channels and strategic direction
With guidance, set up and provide reporting across several channels, including brand, website, email, online media, ecommerce, social media, mobile, mobile applications, retail and video
Develop tagging architectures and QA processes for digital builds
With oversight, determine, calculate and interpret key metrics
Proactively identify project issues, escalating and actively “managing up” and knowing when to ask for support
Actively participate in client deliverables, for both creation and presentation
Build rapport with internal and external teams and develop basic client management skills
Support Senior Data Strategists in ongoing project needs
Minimum of 1 year of experience in marketing analytics or similar
Bachelor’s degree in a related field, or equivalent training and/or experience
Creative agency, market research or media agency background work
Incredibly organized with ability to multi-task in a fast-paced environment
Ability to prioritize tasks and manage own workload
Knowledge of syndicated research tools (e.g. Simmons, Global Web Index) and social listening tools (i.e. Netbase, Infegy) to conduct consumer and category research
Knowledgeable of the traditional and digital media landscape, including paid, owned, earned analytics and insights platforms
Experience in using Business Intelligence or data visualization tools (Tableau, Looker, etc.) a plus
Proficiency in Excel and PowerPoint
A strong desire to learn and a passion for marketing, analytics and the data industry
Solid verbal and written communications
Ability to work independently on a project or in a team environment
Knowledge of statistical techniques and programming languages is desired
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