Job Description

Role: Deal Origination & Sales Campaigns - North America

Organization: Corporate Functions/Marketing + Communications

Location: US negotiable

About Accenture 
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.  

Overview of North America (NA) Marketing + Communications 


The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada).  Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves. 
 
YOUR ROLE:

Deal Origination & Transformational Sales Marketing Senior Manager, North America

Description: Senior Marketing Manager

Workforce: Corporate Functions

Level: 6

Primary Location: Toronto, Montreal Canada, USA: NE, MW, S

Workgroup: Marketing + Communications (M+C)

Job Description:

This position reports to the global deal origination and transformational sales lead and oversees marketing for early-stage deal support for mega deals (deals >$100M) and strategic global sales campaigns relevant for the North America Market. As the marketing partner to Accenture’s Market Maker sales organization, the role encompasses a mix of Pursuit Based Marketing as well as the planning and execution of priority sales campaigns, which includes the creation of strategic sales materials and assets to support campaigns and enable the sales organisation. With a cross-industry, cross-service remit, this person acts as the interlock across M+C ensuring continuity and seamless delivery of our services.

As the leader for a group of uniquely skilled professionals, the individual should be astute in design thinking methods (Accenture FORM, Selling In The New (SITN), etc) and their applications in the sales process. They must also ensure marketing is engaged as early as possible in the sales cycle to guarantee we deliver on the promise of One Accenture.  

This position requires a self-starter with strong business-to-business marketing experience in the professional services or IT services marketplace. Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Accenture and increase win rates. Establishment of KPIs, measurement and continuous improvement are key.

The individual in this role must have strong executive presence and be able to work collaboratively in a matrixed environment at all levels of the organisation. They must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans. As a team lead and People Lead for Manager level employees, they must be an active advisor and an example of an objective, results-oriented and innovative marketing leader to their team and others. The individual helps their team apply best practices and frameworks to drive the best outcomes for priority campaigns and deals in North America, and in turn they must nurture a culture that rewards strategic thinking, innovative solutions and collaboration across all areas of the business and marketing.

Key Objectives:

  • Lead a team of uniquely skilled individuals to increase deal win rate of mega deals and effectiveness of priority sales campaigns in North America.

  • Increase marketing differentiation in the early part of the sales lifecycle (pre stage 0 – 1).

  • Support global lead with overall team management, metrics and reporting for the North America market.

  • Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.

  • Enable the business to help grow client relationships and conversations via digital channels. 

  • Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.

  • Create industrialized, re-usable frameworks, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:

  • From a deal support perspective, the creation of compelling and differentiating messaging and depending on the needs of the deal team, disruptive creative that inspire communication materials to be used through the full lifecycle of the deal.

  • Ownership of data and insights for deals including collaboration with research, client insight, competitive intelligence, internal and external sales support partners and sales teams to differentiate through marketing strategies designed to win work.

  • Ensure team is using and improving the pursuit-based marketing framework to ensure innovation, industrialization and integration.

  • With regards to priority sales campaign activation, work with broader M+C to understand relevance of campaigns but also corporate functions such as Offering Development, Knowledge Share and Learning to maximise the sales enablement process, drive differentiation, personalization and the One Accenture model.

  • Support global team lead in creation and promotion of materials and assets – tailored to the local Market or client need - to equip sales and Market Maker leads to support their sales and origination goals.

  • More specifically, working in tandem with M+C Services team, oversee the implementation and execution of a dedicated review process, as well as creation of scalable assets, and templates to support identified Cloud deals.

  • Deliver cost-efficient integrated marketing campaigns, including message development and creation of marketing assets.

  • Draw insights from program analytics to refine programs and improve performance.

  • Actively advise and coach team members to ensure an efficient process runs smoothly and business stakeholders are equipped with our best assets for their needs.

  • Share best practices to help improve skill development and ability amongst team.

  • Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.

  • Assist in planning of investments and manage operational budget items.

  • Ensure that all global marketing policies and procedures are followed.

  • Manage multiple deals and stakeholders across various timelines.

  • Travel domestically and / or internationally, as needed on limited basis.

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Qualifications

Basic Qualifications:

  • Bachelor's degree or equivalent

  • Minimum of 10 years’ experience in integrated marketing particularly sales, business development, client and opportunity centric marketing programs

Preferred Qualifications:

  • Strong experience in B2B marketing including digital, social media and marketing analytics

  • Must be agile and willing to jump in and execute deliverables when needed

  • Overall program management skills, including excellent communication skills and people management skills, are required to ensure production support and design activities are completed on time and on budget

  • Proven experience in marketing strategy development and planning

  • Proven experience in message development

  • Strong written and oral communication, negotiation and presentation skills

  • Proven experience in marketing asset development

  • Proven experience in B2B digital /social media marketing

  • Proven experience in marketing analytics and performance improvement

  • Proven project management experience working to tough deadlines

  • Proven people management skills

Professional Skill Requirements:

  • Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business

  • Understanding of Accenture’s Sales Cycle and ability to apply marketing concepts across the stages, with a focus on early-stage opportunities.

  • Ability to develop and apply creative solutions to complex issues

  • Budget management

  • Excellent customer service skills

  • Executive presence and influence

  • Ability to manage and build relationships in a matrixed environment

  • Global perspective and understanding of local business marketplace

  • Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture

  • Ability to manage multiple projects under tight deadlines and budgets

  • Demonstrated leadership in professional setting; either military or civilian

  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $113,400 - $171,599 and information on benefits offered is here. 



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We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.


Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here


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Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.


All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.


Accenture is committed to providing veteran employment opportunities to our service men and women.


For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.


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Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.


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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.


Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


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COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

Please be aware that Accenture requires all employees to be fully vaccinated as a condition of employment. Accenture will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process.

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