Accenture Interactive Life Sciences— a new breed of agency that believes better experiences lead to better health. Our team creates experiences that empower people to take ownership of their health, improve the pathway to care for patients and caregivers, and support the vital work of healthcare professionals.
Join our team of curious and collaborative strategists, creatives, experience designers, technologists, and data scientists to drive customer success and business results globally at scale. If you’re passionate about audience and content strategies, websites, portals and engagement platforms, creative campaigns, lifecycle marketing and more – and have expertise in the life sciences sector – join us. As part of Accenture Interactive, we are “The Experience Agency.” Visit us at: http://http://www.accenture.com/accentureinteractive
A skilled creative who can help brands tell their stories through a variety of channels, build HCP and patient audiences, and analyze the holistic experience of those audiences to identify where content can make a difference. You understand the journeys of patients, caregivers, and healthcare professionals, matching their steps to strategic initiatives that achieve business goals. You know how to research the competitive landscape to frame an overall content strategy, determine the brand personality/archetype and “tone of voice,” and brief internal creative teams on specific tactics. You have an innate understanding of how healthcare audiences consume content (especially in a digital/interactive landscape). You are confident as an individual contributor, ready to jump in and take a leadership role when required, but also someone who embraces collaboration with cross-functional teams.
The Life Sciences Content Strategist will design and execute Life Sciences content strategy based on business objectives and customer needs
Establishes content briefs for content that engage users across multiple digital channels (e.g. email, web/portals, mobile app, blog, social media, and more
Manages content development, ensuring content is timely, relevant, accurate, and appropriate to brand requirements
Informs site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, news blogs, tool applications and more
Performs qualitative/quantitative content mapping, auditing, gap analysis, analytics research, keyword and search findings, competitive assessments, market research, user and stakeholder interviews
Defines information architecture, navigation and taxonomy, user flows, metadata strategies, content matrix recommendations.
Defines key messages based on clinical study and product information
Implements SEO best practices
Identifies KPIs and measures content effectiveness to refine strategy.
Builds and manages digital content roadmaps, content calendars, documents, and reports.
Creates and manages editorial guidelines for digital content.
Develops advanced strategies to maximize content and its distribution across a variety of digital channels.
Consults on pitches, workshops and other new business projects as required, thus ensuring a strategic approach
Supports the business development team with strategic input, client meetings, presentations and proposal writing
Own the storyline and content creation for strategy-focused pitches and new business presentations
Executes content briefs with hands-on work as a copywriter or editor for some opportunities
YOUR EXPERIENCE: Basic Qualifications
Experience developing content strategy for the life sciences or health sector
Experience across both traditional and emerging channels
Minimum of 5 years’ experience of content and copywriting
Experienced in Life Sciences design principles, e.g. MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc.
Expertise at understanding how to engage HCP, Patient, and Caregiver audiences to motivate and drive action and engagement
Bachelor’s Degree or equivalent (minimum 12 years) work experience.
SET YOURSELF APART: Preferred Qualifications
Experience with Medical Writing
Expert at strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral
Experience with developing content and copy for medical portals
Strong understanding of UX principles and how it relates to copy
Experience in Oncology, Neurology, Rare Disease, Patient Services or related areas
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only, but following the pandemic you will be expected to attend period meetings on the West Coast, particularly in the Seattle region.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $75,600 - $122,799 and information on benefits offered is here.
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