Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting, and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.
There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.
We believe in disrupting industries and helping our clients deliver next-generation experiences. We empower clients to launch new services and brands, transform their current operations, and incubate new ideas. Here at AI, you’ll be a vital part of an integrated, cross-functional team, supporting everything from upfront business and marketing strategies to implementation and measurement.
Serve as the day-to-day lead overseeing a variety of consulting projects or program workstreams related to paid media, but not necessarily focused on campaign strategy and execution
Actively support business development proposals and overall deal solutioning, including pricing and staffing
Lead client information gathering through interviews, workshops, surveys, and market research
Identify and translate complex business challenges and requirements into use cases that can be solved with technology, data, and new ways of working
Define ideal state in-house media and marketing capabilities based on their organizational ambition, maturity, and structure
Lead media programs as part of cross-functional campaign management projects including campaign planning, activation, optimization, and measurement
Uncover opportunities to increase marketing efficiency and effectiveness across ways of working, channel execution and ad tech and data
Design new operating models and organizational structures that encompass people, process, data, technology, and governance, which better integrates media and marketing within client ecosystem
Co-create business cases to forecast the financial impact of strategic media initiatives
Support internal initiatives that can include community building, people development, thought leadership and internal asset development
Here's what you need:
Minimum of 5-7 years of experience working in a variety of roles across media or marketing strategy, planning, activation and/or analytics at an agency holding company, start-up, or in-house media team
Minimum of 3 years in a client-facing role
Experience managing working media budgets of at least $25M, while also overseeing ongoing campaign delivery
Experience managing teams of 6+ resources, onshore and/or offshore
Minimum of bachelor’s degree
Ability to handle ambiguous situations and client challenges in a structured manner
Ability to analyze business problems and identify root causes as it relates to marketing and media and articulate to non-media or non-marketing stakeholders
Must have a strong curiosity to expand your skillset beyond media campaign strategy & activation, and be comfortable working on consulting projects that are related to media planning and buying, though not necessarily the core project focus (e.g. data & technology assessments, media in-housing strategy)
Comfortable serving as a strategic advisor, directly working with both technical and non-technical client stakeholders (director-level and above)
Demonstrated the ability to manage and oversee multiple workstreams
Experience utilizing a wide variety of platforms such as DSPs, social platforms, ad servers, etc to plan, activate and optimize across standard and programmatic display & video, paid search, paid social
Has leveraged MMM, MTA, and other measurement studies such as offline sales/brand lift to drive insights and inform media strategies
Passion for storytelling and how it’s utilized in client-facing PowerPoints to communicate proposals, project findings, strategic recommendations, and campaign performance
Must be willing to work in a team environment for project-based work
Strong analytical skills & comfort using data to drive business decisions & marketing decisions
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $99,900 -$168,499and information on benefits offered is here.
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