Job Description

Accenture Digital  

The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.    

 

Accenture Interactive  

Accenture Digital is powered by three practices – Interactive, Mobility and Analytics.  Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences.  As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.  

 

Wire Stone 

Wire Stone delivers integrated marketing solutions focused on optimizing customer experience. With resources balanced between strategy, creative and technology, Wire Stone designs and builds business-to-business and direct-to-consumer experiences across digital and physical spaces. Wire Stone maintains long-standing relationships with many of the world's largest brands. Learn more about Wire Stone athttp://www.wire-stone.com 

 

Job Description

As a client-facing CRM Strategy Director for a global tech brand, you are an unwavering advocate for their customers. You will play a leadership role in developing data-driven strategies and tactics to improve customer and business outcomes for a strategic CRM program, and play a hands-on role in bringing those strategies to life. The ideal candidate will have a deep combination of CRM, content strategy and channel expertise inclusive of: email, in-product messaging, social and brand websites. You must demonstrate proven ability to become the client’s trusted advisor from ideation to implementation.

 

YOUR ROLE: CRM Strategy Director

Collaborating with a cross-functional team, you are responsible for leveraging customer insights and performance metrics to inform and develop the CRM program including:

 

·       Create business cases for new customer engagement opportunities, getting buy-in from client stakeholder teams.

·       Develop and implement evergreen and trigger-based CRM programs that are aligned to key moments of need within the customers’ journey based on insights from analytics and behavior science–particularly around driving product usage and retention.

·       Support and help define customer journeys, channels, audience selection criteria and business rules for segmentation.  

·       Provide analysis and recommendations for triggers and automation and operationalize segment-specific strategies that increase key performance indicators.

  • Analyze and provide recommendations on client email list health and segmentation strategy.

·       Build and execute A/B tests to optimize communication strategies.

·       Partner with client innovate on content that will differentiate the brand and delight customers

·       Develop creative briefs when necessary.

·       Update customer messaging frameworks.

·       Create work plans.

·       Ensure alignment between requirements and downstream deliverables.



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Carnival Corporation reimagines guest experiences with high-touch tech.
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Qualifications

YOUR EXPERIENCE: Basic Qualifications

  • 8+ years CRM, digital, social and analytical experience developing, deploying, measuring and improving digital CRM strategy in a high-volume email program.
  • Master’s Degree in related field

 SET YOURSELF APART: Preferred Skills

       

  •  Hands on experience with tools such as Marketo, Adobe Analytics or Test & Target, or Salesforce Marketing Cloud.
  •  Experience working with a global tech brand.

·       Experience marketing to IT decision makers, IT professionals, developers, and business decision makers across small, medium and enterprise companies.

·       Strong experience in driving engagement with subscription products and services, driving product usage and retention marketing.

·       Experience with customer segmentation and personalization strategies.

·       Ability to synthesize and interpret data and customer insights into successful marketing strategies.

·       Experience informing audience segments by leveraging 1st and 3rd party data.

·       Experience developing, prioritizing, objectively managing roadmaps and optimization efforts, balancing both business and user KPIs.

·       Experience in leading strategy engagements as well as transitioning those engagements into creative executions. 

·       Strong creative sensibilities and ability to look at all marketing through the eyes of the customer.

·       Excellent verbal, written communication and presentation skills.

·       Ability to multi-task in a fast-paced environment and maintain composure under pressure.

·       Proactive self-starter who can work well independently and as part of a team. 

·       Dedicated to meeting and exceeding expectations to customers and able to navigate complex client needs and diverse personalities.

 

WHERE YOU LIVE: Seattle 


OUR COMMITMENT TO YOU   


Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement  


You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects  


Opportunities to learn daily through training, assignments and collaboration with experts across the company  


Access to leading-edge technology  


Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan 

 

CALL TO ACTION  


Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?  


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. 

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.  

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.  

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities. 

Equal Employment Opportunity  

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. 

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. 

Accenture is committed to providing veteran employment opportunities to our service men and women.  

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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