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Accenture Technology – Accenture Technology Marketing & Communications Senior Manager, Industry Analyst Content Lead

Job Location: DC, DC - Washington, GA - Atlanta, IL - Chicago

Regional Description: Southeast

Job Number: 00660045

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- Job description

Organization: Corporate Functions/Marketing and Communication 

Location: Atlanta, Chicago, Washington, DC  

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

 
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
 
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Accenture Corporate and Recruitment Marketing is now looking for a strong leader to support Global and North American programs.

 

Job Description:

Working as part of the global Accenture Technology Marketing & Communications team, this position is responsible for working across Accenture Technology’s major platforms and business areas and our Technology Analyst Relations lead to drive the marketing and communications activities related to our Industry Analyst relations content program for Accenture Technology.  This role serves as our Industry analyst relations content lead and will:

  • Lead the content for industry analyst activities for Accenture Technology’s platforms and business areas such as the SAP, Oracle, Microsoft, Salesforce and Workday platforms and testing, application outsourcing, DevOps/Agile, cloud and automation (including RPA, AI) business areas. Manage overall messages, proof points and client references coordinating with various business and marketing owners. Maintain repository of responses, published reports and reprints and client references. Monitor analyst publications, Accenture’s competitive positioning and Accenture’s competitors’ messaging.
  • Research and writing: Lead Accenture’s responses to industry analyst inquires (written RFIs, oral briefings and client references). Written responses and briefings often require interviewing SMEs and writing original answers. Develop internal and external client success stories and facts/figures to quantify client and Accenture’s success and market leadership. Manage response timeline and serve as master editor. Occasionally manage sponsored research programs with industry analyst organizations (research for hire to use in Accenture marketing programs).
  • Executive communications: Prepare spokespeople for briefings. Host prep calls, develop key messages, talking points, slides and support demonstrations.
  • Marketing strategy: Understand Accenture Technology’s marketing strategy, business vision, offerings, proprietary assets, physical location and ecosystem partnerships. Ensure that we are positioning the right way to industry analysts and influencers.
  • Analyst events: Shape and execute analyst events for Accenture Technology (for example, European analyst day; Bangalore Innovation Hub tour) as well as virtual web briefings.

Marketing leadership expectations

  • Disrupt old ways of communicating by continually challenging our marketing team, agencies and business leaders to be at the forefront of Accenture’s visual and verbal brand style.
  • Collaborate with and rally marketing colleagues across our five businesses and geographic units to rollout programs and strategies across the company.
  • Be the standards bearer for strategic, accurate, consistent marketing messages across channels and programs.
  • Willingness to “roll up your sleeves” and provide tactical execution on marketing campaigns, events, asset development, etc. (not just managing, but doing).
  • Willingness to be an “in the scrum” team player who can switch gears to be responsive to the business, based on the priority of the day, week or month.

Role Requirements:

  • Role is expected to flex regularly between working out of Accenture office location, and working in a global, virtual environment.
  • Personal flexibility to travel where and when required, and to participate in virtual meetings outside of regular business hours to connect with business leaders in other time zones.

Basic Qualifications:
  • Bachelor’s degree required, in marketing & communications, journalism or related. Technology industry marketing experience preferred.
  • Minimum of 12 years’ experience in marketing and communications, preferably with some experience in the technology industry
Preferred Qualifications:
  • Experience in applying marketing concepts; branding and message development skills.
  • Previous executive communications experience highly desired.
  • Demonstrated ability to design, implement and measure multi-faceted marketing plans and programs. 
  • Demonstrated ability to develop content, including synthesizing complex technology topics and writing new pieces.
  • Excellent Digital, Social Media and PowerPoint skills.
Professional Skills:
  • Proven ability to provide deep and original thinking about complex issues.
  • Demonstrated ability to turn complex ideas into stories and visual concepts easily understood by a broad audience.
  • Executive presence, and a strong knowledge of the technology industry and landscape.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong organization, program management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects
  • Exceptional communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Bold creativity and a passion for new technology trends and the future.
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
  • Confidence, presence and personal credibility to establish successful relationships.
  • Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
  • Creative drive, energy, innovation and enthusiasm – never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront.
  • Bold creativity and a passion for new technology trends and the future.
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
  • Goal oriented, business-focused, responsive and reliable.
  • Willingness to learn quickly, take initiative and maintain focus.
  • Ability to be flexible and work analytically in a virtual, problem-solving environment.
  • Strong project management skills, organizational, multi-tasking, and time-management skills
  • Exceptionally strong teaming skills.
  • Excellent negotiation, influence, mediation and conflict management skills.
  • Sensitivity to the cultural variances across different countries.
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 
 
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
 
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
 
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
 
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
 
Accenture is committed to providing veteran employment opportunities to our service men and women.

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