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Marketing Services Campaign Execution Team Lead

Job Location: PA - Philadelphia

Regional Description: Northeast

Job Number: 00604367


- Job description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at


Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.  In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.  These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions. 



Job Summary: 


The Marketing Services Campaign Execution Lead will liaise directly with Client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.


Key Responsibilities

  • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
  • Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
  • Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
  • Creates and manages project plans and timelines to deliver marketing campaigns on time; escalate any issues that may prevent on-time delivery
  • Creates Business Requirements Documents (BRD) for off-shore team, requesting further defining requirements as necessary
  • Coordinate with Release teams and other Marketing Services teams to ensure successful delivery of campaigns
  • Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
  • Manages the Campaign Services team off-shore providing Campaign technical guidance
  • Develops and manages client’s Campaign Best Practices document with other Campaign Execution Leads
  • Manages relationship with Client Marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
  • Completes campaign requirements documents which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
  • Manages demand for services, capacity to deliver services and client expectations

Basic Qualifications:

  • 3 years of experience in marketing which may include Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
  • 3 years of experience working in one or more Campaign Management Tool(s) including building and executing campaigns of varying complexities
  • 3 years of experience in targeting, segmentation, test/control design, and campaign analytics/reporting
  • 3 years experience in Client service delivery
  • Bachelor’s Degree


Preferred Qualifications:

  • Business (Systems) Analyst experience
  • Experience with one or more leading marketing automation vendors, e.g. Adobe Campaign, Eloqua, Marketo or Salesforce Marketing Cloud
  • Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
  • Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
  • Allow for flexibility outside of typical business hours for engagement with off-shore teams
  • Familiarity with one or more technologies such as SQL, JavaScript, eMail HTML
  • Experience with eMail template design
  • Client-facing experience
  • Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services



Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity 
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.



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