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Digital Marketing - Programmatic Strategist and Campaign Management Manager - New York

Job Location: NY - New York

Regional Description: Northeast

Job Number: 00559972


- Job description

ORGANIZATION:  Accenture Interactive

Programmatic Strategy Manager



Accenture Interactive

Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs.

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.


Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:


·         Lead programmatic media engagements where Accenture is actively managing a Client’s media budget.  This may involve architecting the programmatic media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.  Provide detailed account analysis and ensure that our advertisers are satisfied with their performance goals

·         Perform assessments and develop roadmaps to help clients establish and achieve their programmatic media objectives

·         Lead programmatic media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization

  • Build and maintain strong knowledge of DoubleClick Bid Manager (DBM).

·         Support the creation of business development proposals

·         Actively help to develop and grow Accenture’s paid media offering by contributing to POVs and exchanging knowledge with colleagues

·         Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events

  • Evangelize "Programmatic Buying" both internally and externally

Who you are:

Basic Qualifications

         Minimum of 4 year Bachelor's degree

         Minimum of 6 years of experience in digital marketing

         Minimum of 5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (ex: DoubleClick Bid Manager, Media Math, etc)

      5 years to demonstrate measurable impact of campaign strategy and deliver customer-focused results in a competitive environment.

      2+ yeas experience managing junior team members, vendors and client relationships


Set Yourself Apart:

         Experience with ad serving tools (ex: DoubleClick Campaign Manager)

         Experience with setup of media analytics tagging using tools (ex: Adobe Analytics, Google Analytics)

         Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel

         Experience with media forecasting across an entire digital media program

         Strong project management skills and ability to manage multiple responsibilities in a fast paced environment

         Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)

      Experience managing digital advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video, and Google platforms

      Proficiency in the display ecosystem of ad networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms

         Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)

         Strong network within digital media and/or ad technology

         Good understanding of end-to-end process in marketing, sales, and service organization

Professional Skill Requirements

·         Proven ability to build, manage and foster a team-oriented environment

·         Proven ability to work creatively and analytically in a problem-solving environment

·         Desire to work in a data driven environment

·         Excellent communication (written and oral) and interpersonal skills

·         Excellent leadership and management skills

·         Ability to take complex solutions and make them simple to explain and digest 

  • Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
  • You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
  • Opportunities to learn daily through training, assignments and collaboration with experts across the company
  • Access to leading-edge technology
  • Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan 
Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity:
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.

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