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Media Relations Manager, NY, Washington DC, Boston or Atlanta

Job Location: Location Negotiable

Job Number: 00509811

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- Job description

Organization: Corporate Functions/Marketing and Communications 
Location: New York, Washington DC, Atlanta or Boston
 
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
 
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
 
Our Enterprise workforce is the engine that powers Accenture, enabling us to provide the capabilities & expertise that clients demand to help them become high-performance businesses.  As our internal workforce, they continually build shareholder value by: efficiently managing & supporting all activities across our business, protecting the assets & reputation of Accenture, ensuring that we have the people & technology needed to execute our business strategy, developing & increasing awareness of our brand & providing a range of skills to support our client teams, outsourcing units & businesses.
 
The people in our Enterprise workforce play a leading role in our strategic & operational programs, acting as the agents of change within Accenture.  They work in a wide range of functional areas including: human resources, marketing & communications, finance, legal, IT, facilities & services, research, business operations & sales development & must continually evolve to meet the ever-changing demands of the marketplace to achieve higher performance both for ourselves & our clients. 
 
Join Marketing & Communications to help build the Accenture brand in the marketplace, drive sales, support recruitment and enhance employee engagement. All Marketing & Communications activities are aligned with the Accenture business strategy and help drive profitable revenue growth.
 
Marketing & Communications is responsible for global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; Internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
 
Job Description
 
The Media Relations Manager will support the integrated global media relations efforts for Accenture Digital and Accenture Analytics. This person will report to the Accenture Digital media lead and Accenture Analytics media lead. The role is part of Accenture’s global Marketing & Communications team that supports its four business areas, five operating groups, and geographies.
 
This individual is responsible for: (a) improving the focus, quality and frequency of media coverage; (b) strengthening Accenture’s approach to managing its interaction with the media; (c) ensuring that media relations initiatives are consistent with strategic business objectives; (d) developing and disseminating messages and executing media programs that leverage synergies across other areas of the business and operating groups; (e) improving Accenture’s external profile aligned to the core offerings of Accenture Digital and Accenture Analytics; (f) form strong relationships with business stakeholders, including a command of the relevant subject matter.
 
The manager must be able to interpret strategic direction and vision communicated by Accenture Digital and Accenture Anaytics leadership to identify media objectives and established clear metrics for the fiscal year.  They will be tasked to conceive and execute strategic communications campaigns designed to educate and condition the market for opportunities that help to drive Accenture’s business, while forming close relationships and collaborating with the integrated Accenture Digital marketing teams and Corporate Communications colleagues.

Key Responsibilities:
  • Develop and manage relationships with key reporters and influencers in relevant markets/geographies served by Accenture Digital and Accenture Analytics including business, technology and digital editorial beats.
  • Coordinate with Accenture Digital and Accenture Analytics marketing leads and relevant business executives to develop media strategies, content and appropriate tactics designed to generate maximum media impact in support of the business’ growth strategies, objectives, and marketplace positioning.
  • Manage the development and application of Accenture Digital and Accenture Analytics marketing teams’ messages, as well as major Accenture marketing initiatives, best client engagements and the expertise of Accenture’s senior management, and tailor appropriately for media.
  • Coordinate with Corporate Communications on situations or circumstances that could result in negative media coverage.
  • Identify parties who need to be involved either directly or indirectly on media opportunities and activities (e.g., cross-businesses or cross-OGs, local geographies, capability groups, etc.)
  • Manage agency and internal resources in support of media relations activities.
  • Write and edit news releases, working closely with relevant marketing leads, client engagement teams and other senior executives, client contacts, alliance partners, and others as appropriate.
  • Serve as subject matter expert in media relations and communications for others inside Accenture.
  • Form a cohesive unit with the other Accenture Digital media leads. Team with business, operating group, and geographic media team peers, as needed.
  • Share content and information with media team peers to drive stories into the geographies and local marketplace, leverage use of core materials and ensure consistency of messages.
  • Brief relevant senior executives and media team members on media issues related to key business areas within Accenture Digital and Accenture Analytics.
  • Tailor corporate messages, as appropriate, to Accenture Digital and Accenture Analytics.
  • Coach/train designated senior spokespersons and others representing the company externally on effective interactions with the media.
Basic Qualifications:
  • Bachelor's degree or other four-year university degree
  • Minimum of 6 years' experience in media relations/corporate communications (corporate or agency experience preferred)
  • Minimum of 6 years' experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages
Preferred Qualifications:

  • Excellent written and oral communications skills.  Superior writing capabilities are essential.
  • Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitch letters, bylined articles, op-eds, etc.
  • Detailed knowledge of media relations process in general and Accenture’s media relations policies, including public disclosure requirements and restrictions.
  • Social media (blogs, Twitter, Facebook, LinkedIn, Google+) familiarity and skills required
  • Broad understanding and skills in strategic marketing and communications, especially in area of specialization or crossing more than one functional/technical area.
  • Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
  • Broad knowledge of key issues and trends in and affecting the technology and marketing services industries.
  • Strong project management, budget management and financial reporting skills.

Professional Skills:

  • Broad overall business acumen and knowledge of Accenture’s areas of business.
  • Ability to manage multiple projects under tight deadlines
  • Passion for executing deliverables and programs that are of the highest quality, fully support Accenture’s business strategy and are in line with or exceed leadership expectations.
  • Strong negotiation and conflict-management skills to resolve complex or disputed issues.
  • Ability to influence the highest levels of leadership within Accenture’s large, matrixed organization through effective navigation, relationship-building and strong executive-level presence.
  • Strong teaming skills—ability to work autonomously and independently, yet integrate appropriately with Marketing & Communications colleagues across other businesses, operating groups, geographies, capabilities groups, Corporate Communications.
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Role Requirements:

  • Accenture does not provide relocation assistance.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
 
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
 
Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
 
Equal Employment Opportunity
 
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
 
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
 
Accenture is committed to providing veteran employment opportunities to our service men and women.

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