Interactive Insights Blog

The energized CMO — Decoding what works: How to rewire marketing

October 18, 2021

Accenture’s Michele McGrath asks Margaret Jobling, Chief Marketing Officer at NatWest Group, how she’s motivating her team and getting results. Read more.

Declutter marketing for the reimagined consumer

October 5, 2021

Accenture discusses how companies can meet the needs of the reimagined consumer by simplifying and focusing on what customers really want.

Step by step: Create a unifying Growth Agenda

September 27, 2021

Accenture shows how developing a clear and inspiring Growth Agenda can help your company move boldly into the future. Read more.

Ready or not: Unlocking a permanent state of growth

September 20, 2021

David Kidder of Accenture shows how companies can capture a new competitive advantage: a permanent state of growth. Read more.

Three ways to escape pilot purgatory

September 13, 2021

Accenture discusses ways to overcome common causes of pilot failure and transform ideas into new sources of growth. Read more.

To Get Closer To Your Customers, Reimagine Their Experiences