Accenture conducted a global survey of 10,000 consumers in Brazil, China, France, Germany, India, Italy, Japan, and the USA to determine their digital experiences and expectations before, during and after buying a car.
The findings highlight the growing need for automotive original equipment manufacturers (OEMs) and dealers to increase focus on online engagement. More than half of those surveyed want a number of improvements made to industry online channels to make researching for a new vehicle easier, including providing tailored information, virtual demonstrations, and comparison shopping sites.
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