To find out how well-prepared incumbent OEMs are, we interviewed senior automotive industry executives and conducted extensive secondary research along with economic modeling.
The conclusion was clear. OEMs are finding it hard to match the operational performance and speed of new, born-digital businesses. This has real-world—and bottom-line—consequences. Recent analysis by Accenture suggests that between 2017 and 2022, new players, such as Tesla and NIO, sustained stronger revenue growth and market capitalization compared to incumbent OEMs.