IBC 2023: Transforming media, changing perception

This session will explore the challenges and opportunities of using GenAI in the media and studio technology industry. We will hear perspectives from the panelists on how GenAI is being used to create new types of media content, personalize media content for users, and improve the efficiency of the media production process. The session will also provide key considerations on getting started with GenAI tools and potential applications we'll see in the near future.

Broadcasters have been struggling to keep up with the streaming giants over the past decade. In order to remain competitive, broadcasters must modify their strategy to offer a wide selection of content that will appeal to different demographic groups and maximize existing infrastructures and content partnerships to offer new products on their own platforms. However, transitioning to new models of operation presents its own set of difficulties, such as content licensing agreements, guaranteeing a user-friendly experience, and addressing potential technical issues. During this session, we'll explore how broadcasters can stay in the game and create new sources of revenue by leveraging content and partner ecosystems in this aggressive media landscape.

MovieLabs' 2030 Vision aims to standardize Media & Entertainment production workflows by utilizing the cloud for development and distribution. In this session hosted by MovieLabs, we’ll join fellow industry leaders to share case story examples, highlighting our work with a leading broadcaster to create the newsroom of the future.