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SEM (Search Engine Marketing) / SEO (Search Engine Optimization) Consultant

Job Location: Istanbul

Job Number: 00432958

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- Job description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com


Duties:

  •     Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  •   Track, report, and analyze website analytics and PPC initiatives and campaigns
  •     Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  •      Optimize copy and landing pages for search engine marketing
  •      Perform ongoing keyword discovery, expansion and optimization
  •      Research and implement search engine optimization recommendations
  •      Research and analyze competitor advertising links
  •      Develop and implement link building strategy
  •     Work with the client development teams to ensure SEO best practices are properly implemented on newly developed code
  •    Work with client editorial and marketing teams to drive SEO in content creation and content programming
  •    Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Requirements

  •          Proven SEO experience
  •      Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  •    Solid understanding of performance marketing, conversion, and online customer acquisition
  •     In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  •    Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  •        Experience with A/B and multivariate experiments
  •    Working knowledge of HTML, CSS, and JavaScript development and constraints
  •        Up-to-date with the latest trends and best practices in SEO and SEM
  •        BS/MS degree in a quantitative, test-driven field
  •      3-5+ years’ experience leading client-facing projects, ideally in consulting, agency or other marketing service business-related services 



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