NAB 2022: Channel your future

Accenture revealed how technology and human ingenuity can come together to redefine traditional media solutions at NAB 2022. Explore the highlights.


Highlights from NAB 2022

In April, we joined thousands of content professionals from the media, entertainment and technology ecosystem, in person, at NAB Show.

As consumers gain more control of what and how they engage with content and entertainment services, at NAB this year we explored how traditional media companies and broadcasters can embrace the power of change to create value and shared success.

We're helping these businesses develop dynamic products and services with agile business models, to recast their place in the market landscape as relevant, profitable players.

The Media Industry. Resilience. Relevance. Agility.

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Revisit our conversations

Accenture led conversations around streaming innovation, the future of advertising, and the value of cloud data at these inspirational sessions:

Future of Media Marketing | Greg Jensen | Sarah Alebachew

CM|IP Studio | John Peters

CM|IP Debate | Greg Jensen

Streaming's next act I John Peters

The ultimate media platform I Mark Peters

Driving scale with Accenture Video Solution I Gianfranco Sorace

Advanced advertising: The evolving ecosystem I Peri Shamsai


Sarah Alebachew

Senior Manager – Media & Entertainment

Greg Jensen

Managing Director – Media & Entertainment

John Peters

Managing Director – Media & Entertainment, United States, West

Mark Peters

Managing Director – Strategy and Consulting, Media Practice

Peri Shamsai

Managing Director – Communications and Media, North America

Giovanni Francesco (Gianfranco) Sorace

Managing Director – Media & Entertainment

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Stories to watch

There is positivity and excitement for what’s ahead for the media industry during the next 12 months and beyond.

Innovation in streaming

The time is right for the next phase of innovation in streaming. It’s a chance for the industry’s players to eliminate the pain points that are causing friction for consumers and could threaten to erode consumers’ enthusiasm for, and increasing adoption of, streaming services.

M&E’s move to the cloud

Cloud-based solutions, like artificial intelligence and advanced analytics, are critical for content-rich media and entertainment businesses. Shifting to the cloud can help companies be more competitive by shifting to a model that embraces easier collaboration, agility and customer insights.

The future of M&E marketing

More than ever, marketing organizations are positioned to lead their companies to growth. To be successful, marketers must be unapologetic in rethinking the customer journey, organizational structure, and ways of working. The opportunities are endless. The time is now.

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Study: 63% of customers believe it’s too expensive to subscribe to all streaming services

Accenture unveiled research that indicates that while it might not be easy, “innovation in business models is the key to winning the biggest segments of the streaming video market.”

Commercials are coming to Netflix. What that means for Marketers, Tech and Creatives

Netflix is late to the AVOD business, but marketers and ad tech will help get them there.

Accenture and Whip Media Report: Streaming’s Complex Consumer

A new report explores why streaming services must develop a broader understanding of their viewers and what they watch across multiple platforms to stay competitive.

Three big 2022 NAB Show trends

Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.

Bundling is the streaming future

A recent study conducted by Accenture based on data from users of Whip Media’s TV Time app found significant dissatisfaction with streaming recommendations and content discovery.

Case studies

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

To face a new digital style of conducting business due to COVID, Accenture and Mondadori launched smart working by leveraging Oracle HCM solutions.

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