Skip to main content Skip to footer

NAB 2022: Channel your future


The Media Industry. Resilience. Relevance. Agility.

Revisit our conversations


Sarah Alebachew

Senior Manager – Media & Entertainment

Sarah helps clients across the media and entertainment industry develop world-class experiences and solve complex business challenges.
Greg Jensen

Managing Director – Media & Entertainment

For over 10 years, Greg has helped many of the world’s most-recognized media brands imagine and deliver transformational business results.
John Peters

Managing Director – Media & Entertainment, United States, West

John supports growth strategy and technology-led innovation across distribution, digital supply chain, finance, marketing and production.

Mark Peters

Managing Director – Strategy and Consulting, Media Practice

Mark is a Strategy and Consulting Lead in Accenture’s Media practice.
Giovanni Francesco (Gianfranco) Sorace

Managing Director – Media & Entertainment

With over 19 years in the Media industry, Gianfranco has deep, global experience in Digital Video-related consulting services and platforms.

Stories to watch

Innovation in streaming

The time is right for the next phase of innovation in streaming. It’s a chance for the industry’s players to eliminate the pain points that are causing friction for consumers and could threaten to erode consumers’ enthusiasm for, and increasing adoption of, streaming services.

M&E’s move to the cloud

Cloud-based solutions, like artificial intelligence and advanced analytics, are critical for content-rich media and entertainment businesses. Shifting to the cloud can help companies be more competitive by shifting to a model that embraces easier collaboration, agility and customer insights.

The future of M&E marketing

More than ever, marketing organizations are positioned to lead their companies to growth. To be successful, marketers must be unapologetic in rethinking the customer journey, organizational structure, and ways of working. The opportunities are endless. The time is now.


Case studies

Globo shapes its vision for the future

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

Mondadori is turning a new page to transform its HR

To face a new digital style of conducting business due to COVID, Accenture and Mondadori launched smart working by leveraging Oracle HCM solutions.
NAB 2022