Skip to main content Skip to footer

Description Du Poste

Role Summary

The Performance Marketing Manager is responsible for planning, executing, and optimising data-driven digital marketing programs that deliver measurable growth for clients. This role focuses on performance media, modern demand generation, and continuous optimisation, working closely with analytics, experience, and martech teams to turn insight into impact.

You will manage day-to-day performance across channels, contribute to growth strategies, and support clients in improving acquisition, conversion, and revenue outcomes.

Key Responsibilities

Performance Media & Demand Generation

  • Plan, manage, and optimise performance media across paid search, paid social, display, video, and performance-led content.

  • Support modern demand generation approaches, including audience-led targeting, funnel optimisation, and GEO / AI-influenced discovery.

  • Ensure campaigns are insight-driven, performance-oriented, and aligned to clear business KPIs.

Optimisation & Experimentation

  • Run ongoing optimisation across channels using A/B testing, creative iteration, and budget reallocation.

  • Translate performance data into actionable recommendations to improve efficiency (CAC, ROAS, conversion rate).

Analytics & Reporting

  • Work with analytics teams to ensure accurate measurement, clear attribution signals, and consistent reporting.

  • Prepare performance readouts and insights for client stakeholders, focusing on outcomes rather than vanity metrics.

Client & Team Collaboration

  • Act as a day-to-day point of contact for performance topics with client teams.

  • Collaborate with strategists, creatives, and technologists to deliver integrated performance outcomes.

  • Support junior team members and contribute to knowledge sharing within the team.

Qualifications

Required Experience & Skills

Experience

  • More than 8 years of experience in performance marketing or digital demand generation, within agency, consulting, or in-house teams.

  • Hands-on experience managing paid media campaigns and optimisation.

Skills

  • Strong understanding of performance media metrics (CPA, ROAS, CVR, LTV) and optimisation levers.

  • Familiarity with analytics tools (e.g. GA4, Adobe, media platform reporting).

  • Comfort working with data, drawing insights, and explaining performance clearly to clients.

Nice to Have

  • Exposure to SEO / GEO, AI-driven discovery, or performance-led content strategies.

  • Experience working alongside martech or automation teams (not mandatory).

#LI-GM

La vie chez Accenture

Bureau et environnement de travail

Que ce soit pour travailler virtuellement ou sur place, nos espaces multifonctions appuient l’innovation, la créativité et la collaboration.

Formation et perfectionnement

Prenez le temps d’apprendre dans nos centres régionaux, nos salles de classe connectées, nos cours en ligne et nos tableaux d’apprentissage.

Renseignez-vous davantage au sujet d’Accenture

Notre expertise

Voyez comment nous maîtrisons la puissance du changement pour créer une valeur et un succès commun pour nos clients, notre personnel, nos actionnaires, nos partenaires et nos collectivités.

Rencontrez nos gens

Du premier échelon à la direction, dans tous les secteurs commerciaux et industriels, faites connaissance de nos gens qui maîtrisent la technologie pour faire une différence, tous les jours.

Restez connecté

Joignez-vous à notre équipe

Recherchez parmi des postes qui vous conviennent. Nous cherchons des joueurs d’équipe passionnés, curieux, créatifs et orientés solutions.

Restez informé

Des astuces carrière, des perspectives d’initiés et des analyses d’industrie qui sont d’actualité et proposés par des gens qui travaillent ici.