GN - Song - MT - Brand and Creative Strategy- Jr. Copywriter- Analyst LS

Job Title - Brand and Creative Strategy- Jr. Copywriter-Analyst S&C GN SONG

Management Level: 11- Analyst

Location: Mumbai

Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Familiarity with lifescience terminologies Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, HTML/CSS Basics for Web Content Formatting, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics.

Good to have skills: NA

Experience: 2+ Years

Educational Qualification: Graduation

Job Summary: The Jr. Copywriter’s currency is inventiveness, hard work and enthusiasm. What we most need from the Copywriter (and their Art Director partner) is a large volume of ideas, quickly, that are connected to culture and surprise us with the new and the different. The Jr. Copywriter is eager, positive and willing to learn from everyone around them.

You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. A Jr. Copywriter typically has experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing. Roles & Responsibilities:

· Develop a range of ideas in a short amount of time and refine and self-edit work along the way.

· Knows how to package up their ideas in ways that are clear, concise and buyable.

· Can think in platforms and think beyond traditional advertising solutions.

· Is a student of creative trends and best practices in advertising, culture, media and social.

· Create copy options in multiple styles of writing and tones.

· Begins to contribute to all facets of productions.

· Edit copy to ensure brand voice and business objectives are effectively executed across all messaging.

· Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements.

· Work with all disciplines to deliver projects of creative excellence on time.

· Can take feedback and incorporate it.

· Begins to understand the needs of clients and clients’ business.

· Willing to help out with whatever is asked of them, with a good attitude.

· An accountable partner and collaborator.

· Write for all different forms of media, including manifestos, scripts, digital and content.

· Understand and appreciate the importance of strategy, and ensure that all ideas are on brief.

· Manage multiple clients and deliverables simultaneously.

· Work with all disciplines to deliver projects of creative excellence on time.

· Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.

· Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey.

· Familiarity with AI writing tools and GenAI applications would be an added advantage.

· Experience in writing and editing Films/ AVs.

· Strive for content excellence within relevant style guides, legal standards and content writing best practices.