The pandemic has upended the travel industry, and recovery will be a prolonged process. Companies that embrace sustainability will gain and retain customers. They will also develop a new way of thinking that leads to innovation and cost savings.
In his recent blog post, Jesko Neuenburg explores the factors travel companies need to take into account to become responsible companies.
Customers, investors, employees & regulators expect companies to reduce their impact on the climate. But that’s not the only reason to act – it’s the right thing to do. Travel companies prioritizing responsible practices will reap tangible benefits.
Growth
A survey of more than 25,000 people globally found that 59% of respondents said they would switch to a travel provider that promotes sustainability.
Cost savings
Sustainable business operations, including using less resources and smarter supply chains, save money.
Risk mitigation
Regulations are getting stricter and being implemented at a faster pace. Travel companies that implement sustainability practices now minimize risk.
Access to funding
Investors put sustainability at the center of their decisions, so companies without clear sustainability plans risk losing access to capital.
Brand reputation
Positive sustainability actions result in positive brand reputation. Social media can build or destroy a company‘s reputation in minutes.
Workforce retention
Hiring and retaining employees in the travel industry is a challenge. Employees want to work for companies that protect the planet.
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"A responsible travel company is one that has a clear environmental strategy, a social action plan, and a governance structure that embeds sustainability across the core business."
— Jesko Neuenburg, Global Travel and Aviation Sustainability Lead – Accenture
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How we can help
Our team has deep industry expertise in hospitality, aviation, cruise and travel services and we have a dedicated center of excellence for sustainability. We can be your sustainability guide and share our best practices and technology tools.
Pathway to net zero
It is a challenge to meet net zero carbon targets. We can help travel companies develop net-zero, sustainable aviation fuel (SAF) and offsetting strategies to achieve this goal.
Sustainable technologies
Technology is a real sustainability vehicle, and we can advise: From green cloud and responsible AI to propulsion or direct-air-capture technologies.
Responsible, circular value and supply chains
Circular value chains are more sustainable. We show how companies can develop trusted value chains, eliminate waste, and use renewable energy and SAF.
Sustainable measurement and impact
We have the tools, technologies and methodologies to measure the impact of your program and share relevant metrics with your stakeholders.
Leadership development, talent and organization
In the post-pandemic competition for talent, employees prefer sustainable workplaces. Our insights will help you gain the support of all employees.
Sustainable brand, design and customer experience
Both leisure and business travelers demand action to save the planet. We’ll explain how to communicate your sustainability commitments to customers.
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Bringing sustainability to life
We have made sustainability our top responsibility. The technology and human ingenuity to power sustainable travel is not just the future—it’s here: We work with our partners to help travel players take climate actions and address social aspects.
Pathway to net zero
See how we collaborated with the World Travel & Tourism Council (WTTC) and United Nations Environment Programme (UNEP) to launch a Net Zero Roadmap.
Sustainable aviation fuel takes off
Sustainable aviation fuel (SAF) will play a major role in the travel industry’s path to net zero. Hear from experts at Alaska Airlines, American Express, and Shell who joined us at COP26 to discuss.
En route: Sustainability, transparency and trust
Listen to podcast guest speakers from Marriott and WTTC on the challenges, benefits, progress, and best practices of sustainability programs.
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