Which stores do my customers tend to visit in the same trip, and therefore which complementary stores should I aim to co-locate within my shopping centres?
This dashboard visualises the results of a customer survey for a shopping centre owner across their estate to understand areas such as typical spend patterns, stores visited and customer satisfaction.
The benefits delivered from this analysis include:
Benchmarking the performance of their shopping centres to enable an informed view of where investment should be allocated across the estate
The early identification of customer satisfaction issues in particular shopping centres, enabling proactive actions to be taken.
Understanding store brands that are complimentary across the estate (i.e. where customers that visit a particular brand also tend to visit another brand) helps the shopping centre owner to understand the optimal layout in terms of the co-location of brands and industries