This dashboard combines Salesforce data with marketing activity data to investigate the relationship between marketing spend and sales across the client base.
The benefits delivered from this analysis include:
- Quantifies the return-on-investment of marketing spend across clients, to inform a more efficient allocation of marketing spend
- Assesses the effectiveness of different marketing activities by industry, to allow tailored industry-specific marketing
- Clients who have yet to purchase but have incurred significant marketing cost are flagged, along with contact details to follow up on their open opportunities
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM