This dashboard allows the user to investigate a local authority to build a better understanding of the retail banking customers and competition in the area.
The key benefits from this analysis are:
- An understanding of the strength of the branch interaction “halo” in the local area – i.e. do branches drive/support interactions with the online channel. Evidence of this halo suggests that a reduction in branch interactions following closure(s) will cause a reduction in engagement through the online channel, leading to potential customer attrition.
- Insight into typical customer journey channel interactions in the area, allowing the services and staffing at local branches to be tailored accordingly
- An understanding of the customer demographic and the competitive intensity in the area to inform network planning.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM