Is there a "halo" effect between the online and in-store channels in a given local market?
This dashboard allows the user to investigate a local authority to build a better understanding of the retail banking customers and competition in the area.
The key benefits from this analysis are:
An understanding of the strength of the branch interaction “halo” in the local area – i.e. do branches drive/support interactions with the online channel. Evidence of this halo suggests that a reduction in branch interactions following closure(s) will cause a reduction in engagement through the online channel, leading to potential customer attrition.
Insight into typical customer journey channel interactions in the area, allowing the services and staffing at local branches to be tailored accordingly
An understanding of the customer demographic and the competitive intensity in the area to inform network planning.