This dashboard analyses the performance of a newly launched app at an airport, looking at KPIs such as downloads, pushes, views and redemptions.
Key benefits provided by this dashboard are:
- Understand the marketing efficiency of different marketing campaigns and offers
- Identify consumer demographics to help you develop effective marketing
- Analyse time series offer level performance to discontinue and continue under and over performing offers
- Identify most suitable retailers for vacancies and co-location in travel hubs
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM