This dashboard analyses eCommerce data from Google Analytics for a furniture company, enabling much greater flexibility of analysis than the standard reports available from Google.
Some key business benefits of this dashboard are:
- identification of major changes in web traffic/behaviour – allowing relevant changes to the website configuration to be made (e.g. reduced web traffic may be due slow page load times)
- quantification of return-on-investment of paid ads, allowing more accurate allocation of ad spend
- ability to track changes in activity in response to initiatives such as marketing campaigns, website layout changes etc.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM