How can you monetise your data by providing aggregated benchmarks to your clients?
After using Alteryx to bring together data from across the business, we helped a client ‘monetise’ their internal data by providing value add to their clients through aggregated benchmarks. Clients are well aware of their own performance, but how does that compare to their peers? Leveraging user-login filters, we could provide clients with their data in a better, more interactive format than before, with added context of how their peers did in similar spaces against aggregated benchmarks.
This allowed our client to have much more meaningful conversations with their clients about their performance, without worrying about giving sensitive information away. Each user (client) that logs into the dashboard will see a different set of data, filtered to show them themselves Vs their peers.