Where should we prioritise new format investment vs. branch closures?
This dashboard allows the user to visualise the outputs of a branch network optimisation strategy looking at which locations should be retained, closed or reformatted to ‘lighter touch’ options e.g. concessions, pop-ups etc.
Key benefits of this analytics-driven optimisation strategy are:
Independent, data-driven review of branch performance drivers and over/under-performance by location
Understanding of the local customer demographic, including likely demand by channel, product type etc.
Targeted investment recommendations by location (e.g. keep, close, reformat).