Multimedia advertising & media cloud
A solution for content-rich businesses wanting to transform into competitive media platforms.
The big switch to digital changes everything. The need for transformation has penetrated every layer of the Media & Entertainment space, causing a shift from legacy content business and revenue lines to a model that embraces easier collaboration, agility, and customer insights as its foundation.
Accenture brings together technology and human ingenuity to help traditional media companies rescript their futures. With organizational transformation at its core, Accenture’s Multimedia Advertising & Media Cloud Solution helps businesses strategize, harness cloud data, optimize, and operate as fully-digital, platform players.
Drive labor efficiency through automation, balancing costs with demand, as well as lowered ad and campaign management costs.
Increase ad revenue through optimized CPMs, yield maximization and higher sell-through rates while leveraging cloud-based opportunities like OTT.
Reduce time from asset production to playout, from square one to broadcasting content and enable an ad business launch in a matter of weeks.
Distribution using cloud-based technologies with a flexible architecture, many clients have realized:
accuracy in calculating advertising inventory forecasting
accuracy in audience targeting
cost reduction associated with content development and distribution
Implement a data-driven, automated commercial advertising platform through the Accenture Multimedia Advertising Platform.
Define, sell and orchestrate multimedia addressable ad campaigns (e.g., Linear TV+ Digital) using a single currency.
Leverage optimal performance of broadcast tech with a focus on latency & user experience. Reference architectures are continually optimized/refined.
Accelerate value using actionable insights from cloud platforms, smart analytics, automated data governance, and a transformative data culture.
Achieve visibility into ad operations and production & distribution progress. Unify systems to eliminate redundancies and increase collaboration.
Expand the talent pool and give employees new ways to work. Virtualizing core content production systems creates greater elasticity and agility.