SMBs are hungry for digital capabilities and have boosted the amount of money they’re investing in them. This is especially true for cloud, IT and managed services, infrastructure, devices and peripherals, business applications, digital marketing and advertising. But they don’t have the resources and tech savvy required to implement and manage advanced solutions. They’re looking for a partner that can help them understand what specific solutions they need and consolidate the services they currently buy from multiple vendors.
CSPs can become the one-stop shop, a single, trusted partner with a local presence and requisite knowledge of SMB customers’ business and industry that can orchestrate everything SMBs need to transform into and operate as a modern digital business. This includes not only CSPs’ own services, like enhanced connectivity, but also third parties such as hardware, software, and services providers.
Our experts can help you define and execute your SMB customer journey with the right framework and tools. Our suite of solutions and services range from strategy, execution, and sales to post-sale motion.
Deliver premium core connectivity
Gear up core connectivity with Infrastructure/5G network, Cloud and Security Services.
Extend your portfolio with 3rd party onboarding
Expand offerings past connectivity and onboard partners/3rd party capabilities such as workplace and productivity solutions, plus business services.
Leverage consulting and professional services
Add value to SMBs and their consumers through AI, Data Intelligence and, Interactive components, and help SMBs make Data Driven Executive Decisions.
Build a digital marketplace
Deploy a two-sided platform for the SMBs to exchange data and services, meet new buyers, suppliers and fellow sellers.
Opportunities for SMB reinvention
See how you can become the trusted growth partner for your SMB clients.
CSPs have built an understanding of SMBs and their needs through years of serving them, creating customer intimacy and the sense of being part of the community. We can help you leverage your omnichannel presence and the insights you already have to design and deliver a more relevant, intuitive and effective experience to SMBs.
Trust, it takes time to build. And CSPs have this unique advantage – renewed trust. 45% of SMBs report increased trust in their CSPs in the last couple of years. We can help CSPs build on these strengthened relationships to bundle new ad-hoc ICT services and offerings.
By leveraging trust and understanding what SMBs really want to make their offerings simpler, more tailored and relevant, CSPs can shift from service provider to growth partner and build longer, more valuable relationships not only with their SMB customers, but with the entire industry ecosystem.
To meet SMBs' needs, including their interest in new tech, desire for a single vendor and pre-bundled solutions, and access to the right support, CSPs need to shift from their traditional, linear sales models. Instead, they need to build and orchestrate an ecosystem platform that gathers relevant partners and SMBs together. CSPs need to make changes to their infrastructure and rethink their software choices. They will likely have to move from Operation Support/Business Support legacy systems to Open Digital Architectures (ODAs) that can support multi-tenancy and scalability, especially if they have a global strategy.