SMBs are hungry for digital capabilities and have boosted the amount of money they’re investing in them. This is especially true for cloud, IT and managed services, infrastructure, devices and peripherals, business applications, digital marketing and advertising. But they don’t have the resources and tech savvy required to implement and manage advanced solutions. They’re looking for a partner that can help them understand what specific solutions they need and consolidate the services they currently buy from multiple vendors.
CSPs can become the one-stop shop, a single, trusted partner with a local presence and requisite knowledge of SMB customers’ business and industry that can orchestrate everything SMBs need to transform into and operate as a modern digital business. This includes not only CSPs’ own services, like enhanced connectivity, but also third parties such as hardware, software, and services providers.