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Automotive Experience Decision Engine



New sources of revenue generation

Generates new revenue growth opportunities by creating customer loyalty that will ultimately drive product and service re-purchase.

Consistent client experience

Improve marketing and sales effectiveness by providing consistent, individual and integrated customer experiences across the value chain.

Always relevant

Create hyper-relevant experiences using the power of applied intelligence.

Modular approach for easy integration

Seamless integration into existing client landscape, systems and technology.


Enabling architecture

The foundation of the engine. Connecting data sources, system architecture, content creation and delivery.

Integrated data sources

Customer, product and third-party data collected and used to create a holistic view of the customer.

Experience generation

Real-time creation of relevant and dynamic content, leveraging computer generated imaging (CGI) capabilities.

Decision engine

Data-driven recommendation engine using data, automation and artificial intelligence.

Omnichannel engagement

Hyper-personalized experiences, consistent across all touchpoints and channels.

What we think

Automotive customer experience rebooted

Pivoting toward the automotive industry’s future success.

The automotive experience reimagined

Accenture explains why it's time for OEMs to take innovation seriously and holistically reimagine the automotive customer experience.

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Connect with us to learn how we can support your business needs.

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