Today’s automotive customers are looking for consistent, relevant and connected experiences. To achieve this, Original Equipment Manufacturers (OEMs) need to become service-led, creating engaging and meaningful omnichannel experiences.
Accenture’s Automotive Experience Decision Engine solution aims to re-imagine the customer experience, providing a data-powered decision-making engine to deliver hyper-relevant content and real-time interactions across markets and channels. It is the perfect combination of data, platform, insights and experience.
By leveraging assets, industry offerings, capabilities, client experiences and talent, the Automotive Experience Decision Engine helps OEMs address challenges in customer engagement and omnichannel experience, using a value-led and data-driven approach. It is implemented leveraging a modular architecture, ensuring seamless integration into existing technology and systems.