The energy transition has created new demand-driven value pools within energy markets, and the pandemic has further accelerated consumer opportunities. However, consumers still face significant adoption barriers. Trust, simplicity, transparency and affordability remain key experience drivers. Accordingly, addressing these drivers are critical for customers to effectively engage—for the energy transition to truly gain traction, end-consumer participation is a must.
For energy companies to address these considerations, there is one fundamental question: “Which opportunities to pursue?” The approach to do so differs significantly across various customer segments, with each offering a mixture of challenges and opportunities to capture new sources of consumer value.