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Unlocking the potential of the creator economy

August 4, 2022 10-MINUTE READ

New game, new rules…

Who are the creators?

1 | Activate ordinary users


of all social media users are already making some sort of income through social commerce.

2 | Build symbiotic relationships

Mega creators

will often work with professional teams and may be using social commerce as a primary source of income, with a focus on optimizing revenue generation.

Mid-tier creators

are looking to make more of their influence and diversify their revenue streams.

Micro creators

need help finding their feet and establishing their business.

3 | Create new business models

Get it right….and everyone’s a winner

About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

Karen Fang Grant

Managing Director – Industry Networks & Programs, Global Research

Kevin Collins

Managing Director – Software & Platforms, Innovation & Offerings, Global

Laura McCracken

Managing Director – eCommerce & Payments, Global

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