Pros of Independent Growth Teams:
- Increase the ability to focus a team around one metric or goal due to streamlined reporting lines
- Alleviate power dynamic issues within the Growth Team
- Increase speed and agility
Cons of Independent Growth Teams:
- Suffer from becoming a trend and being forgotten or falling out of favor with leadership
- Can create power dynamic issues between Growth Team objectives and product team objectives
- Make it hard to maintain user experience and attain growth targets simultaneously
- Decrease transparency of growth efforts and can create distrust
3. Hybrid models
Companies can also structure their Growth Team as a hybrid of the two models. In this arrangement, some growth practitioners will report to the VP of Growth and others to their respective function’s VP.
Finally, and perhaps most importantly, Growth Teams must be set up for success. That means they need access to data, authority to act, and a company culture that embraces and encourages experimentation and change. Successful Growth Teams work outside the constraints of the larger organization. They enjoy broad authority to test changes in the product, customer experience, marketing messaging, and other dimensions.