SMBs that adopt digital tools grow faster. So why aren’t more taking advantage?
Accenture’s analysis in APAC SMB Adoption found that SMBs in China, Indonesia and Japan—juggling decisions on where to spend their valuable time, resources and money—remain unaware of the benefits online platforms provide in creating customer growth, increasing revenue and improving customer satisfaction.
For platform companies, this presents a major growth opportunity in Asia Pacific. And it’s an opportunity that cuts both ways. Our research demonstrates that SMBs adopting digital sales, commerce, marketing and services tools consistently outperform their non-digital peers. In addition to better financial performance, digital SMBs show higher
revenue and growth rates year over year, while non-digital SMBs’ growth and revenues remain flat.
Why SMBs are not prioritizing digital adoption
SMBs in these markets have key concerns where platforms are concerned. In the results of our 2018 Accenture Research, across 1,500 SMBs in Indonesia, China and Japan, the following factors stand out:
Three recommendations for improved platform adoption
The APAC SMB marketplace holds enormous promise for platform companies. However, SMBs clearly have specific issues that must be addressed to create successful outcomes. Drawing on our experience, we believe there are three paths to platform success in the SMB market: