US multinational 3M is more than 100 years old. Yet its business has evolved faster in the past few years than ever before. Central to helping the business harness change to drive growth is a new, digitally driven focus on marketing, spearheaded by David Crist, SVP & CMO at 3M´s Safety and Industrial Business Group (SIBG).
“I’m really excited about taking marketing to a new level of contribution to the company,” says Crist. “What excites me is the opportunity for marketing—combined with data, ecommerce, and digitization—to become an equal partner at 3M.”
From personalization to the power of brand and analytics, Crist explores a whole new world of digital-first marketing at the iconic company.