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Bringing back the brand

February 11, 2020

Build more muscle

Think big, not in silos, and build skills, alignment and capabilities across the organization. Use external resources to become more data-driven.

Mix up the teams

Form teams that unite the best in creative, e-commerce and technology to create compelling experiences across all properties, including marketplaces.

Connect to create

Collaborate with channel partners to conceptualize what’s possible within the required templates. Leverage mutual interests to attract consumers.

Roald van Wyk

Lead – Brand Experience for Commerce, Accenture Interactive​, Global


Jeriad Zoghby

MANAGING DIRECTOR – ACCENTURE SONG, OMNICHANNEL COMMERCE GLOBAL LEAD

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