Skip to main content Skip to footer

How to reinvent CPGs by infusing intelligence

April 1, 2022 4-MINUTE READ

In brief

Sara Dastin


Sara Dastin is a senior executive who specializes in shaping and delivering complex transformation programs that help unlock significant value for CPGs.

Liz Deninzon

Senior Manager – Accenture Strategy, Consumer Goods and Services

Venky Rao

Senior Managing Director – Consumer Goods & Services Lead, North America

Venky is a Managing Director and the CG&S Industry Lead for the NA MW practice. He specializes in technology enabled business transformations.

Five things to get right

1. Lead with business value

To get momentum, align to business value; focus on the specific questions that need to be answered. Keep an unwavering focus on the business outcomes as you plan the required capital investments to light up the capabilities. Ensure the journey is continually measured using outcome-focused metrics and KPI’s.

2. Focus on critical data elements

Identify and invest in the 10-20% of data that drives 90% of the business value. With  an enterprise wide data strategy and foundation in place, CPG companies can better harness data’s power and leverage it as capital to help drive strategic differentiation in the marketplace.

3. Achieve speed and scale via the cloud

To rapidly transform and scale, companies need the right enterprise cloud strategy (e.g., single cloud, multi cloud) and architecture. One that is flexible and scalable. Cloud and analytics need to be connected to help unlock full value.

4. Pilot, then move on

Run experiments across markets and functional dimensions of your organization, i.e., testing consumer insights in one market, while measuring impact of digital manufacturing in another, to test the architecture and to ensure that the insights tide lifts all parts of the enterprise.

5. Build data-driven talent

To truly transform, talent is integral to the journey. New skilling for existing talent is key. And, identify talent gaps to potentiality infuse new talent to ensure data and insight literacy across all teams. This requires both a mindset and culture shift from the top of the organization all the way down.