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License to grow

CPG companies must reimagine and digitally enable the supply chain to be consumer centric.

Value at stake

Delivering on consumer value propositions

Connected customer experience

Consumer experience is key. Ecommerce has almost doubled. To deliver a connected customer experience, supply chains must be tailored and responsive.

Price competitiveness

54% of people buy more cost-consciously. Supply chains need to provide price competitive products that contribute to the company’s profitability.

Trust and sustainability

Consumers want sustainable products and services. Operating responsibly, including providing end-to-end transparency, can help CGPs build trust.

What capabilities do leaders focus on?

  % of Leaders % of Others
Customer and product segmentation 43 17
Design to margin capabilities 43 27
Collaborative and agile innovation based on customer feedback and insights 38 26

Customer and product segmentation

This is the most differentiating capability among leaders. They segment and organize their capabilities to deliver priority outcomes per segment.

Design-to-margin and collaborative innovation

These capabilities help deliver the right product portfolio at optimal cost. Leaders do this more, both in their company and across the ecosystem.

Concurrent planning and execution

These capabilities help the company plan and re-plan the total supply chain based on real-time data-led insights, for responsiveness and resilience.

How to develop a consumer-centric supply chain

Rick Idserda

MANAGING DIRECTOR – STRATEGY & CONSULTING, SUPPLY CHAIN


Christopher McDivitt

MANAGING DIRECTOR – SUPPLY CHAIN MANAGEMENT


Frank J. Meuwissen

MANAGING DIRECTOR – STRATEGY & CONSULTING, SUPPLY CHAIN & OPERATIONS, CONSUMER GOODS AND SERVICES LEAD

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