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Five practices to thrive on the Cloud Continuum

November 30, 2022 3-MINUTE READ

In brief

  • Even though cloud provides significant benefits, few companies are realizing its full potential.
  • By focusing solely on migration instead of the full breadth of services that cloud offers, companies forego the opportunity to maximize the value of their cloud investments. 
  • With approaching economic headwinds and increasing scrutiny on cloud ROI, we believe that the value opportunity for enterprises has never been greater.
  • By imbedding five practices across their organizations, companies can extract maximum value from cloud and succeed in the Cloud Continuum.

It’s widely expected that within the next few years, businesses will, for the first time, spend more on cloud than on traditional IT. Yet while most companies have increased the scope and scale of cloud initiatives, few have achieved the expected value from their investments. Many struggle to make cloud deployments work efficiently, with one-third of cloud computing spend going to waste.

Organizations that focus only on technology are missing out on some of the key benefits of their cloud transformations. By focusing on cloud adoption rather than on what happens when you live in the cloud, most companies receive little, if any, incremental value from their continued migrations.

To unlock the full value of their cloud investments, organizations should look beyond technology adoption and change the way they think and act. This includes transforming IT estates and complex business-critical systems and tapping into trapped data to seize the opportunity for total enterprise reinvention.

5 Practices key to maximizing your cloud advantage

Learn about the 5 practices key to maximizing cloud investment and value.

View Transcript

Five practices to maximize cloud advantage

Building on Accenture’s 2021 Cloud Continuum research, we’ve identified five practices that can help companies extract maximum value from cloud.

The most important practice in mastering the Cloud Continuum? A fundamental mindset shift to an obsession on value.

As we exit an era of abundance and growth, companies are under pressure to qualify and prioritize value-based use cases and relentlessly measure and demonstrate ROI. Connecting your business strategy to your cloud investment is the starting point. But approaching cloud primarily to reduce IT costs misses the impact of a cloud strategy on the broader C-suite agenda. Our research found that viewing cloud as a strategic enabler led to better outcomes against multiple business priorities, including 1.2x-2.7x greater cost savings than using cloud primarily to drive operational efficiency.

Organizations should look beyond technology adoption and use cloud to help power enterprise reinvention. Businesses that move quickly to adopt a full range of cloud products and services will be well positioned to compete and grow.

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Early cloud adoption focused on migrating from on-premises infrastructure to a single public cloud venue. Now organizations wrestle with hybrid and multi-cloud architectures—when are they necessary, and how can they be technically enabled?

Companies should combine the spectrum of capabilities and services of the evolving cloud landscape, from public and private to Edge and everything in between. This will require skilled architects to navigate the plethora of technical decisions.

And because many organizations operate fragmented architectures of both on-premises and cloud technologies—with different standards, processes and tools—they need strategies for workload placement that embrace hybrid and multi-cloud architectures. Factors to consider include network latency, the ability to move workloads between different cloud venues, and transitionary architectures to de-couple and reduce legacy technology during the migration process.

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A key question for CIOs: How can we bring technology and data together to create value?

Migrating data to the cloud is only the first step. Cloud supports the larger opportunity of creating a trusted data platform across disparate parts of the business—helping reinvent workflows, initiate engaging experiences, and fuel innovation and growth.

But taking the next step isn’t easy. Only a small number of enterprises are using cloud strategically today, implementing the advanced practices needed to drive profitable growth and innovation.  

Organizations need to take responsibility for how they use, store and share data. How long should it be stored? Do individuals have a right to delete personal data about them? Are AI systems being trained ethically? It requires an industry lens to manage trade-offs between consumer expectations and corporate responsibility.

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Adopting cloud often requires more—not fewer—people, as well as a higher level of skills. So, what is the role of people in the cloud equation: cost reduction or strategic enablement?

Our research shows that people are the key to unlocking faster migrations and greater cost savings. In fact, organizations that prioritize people and culture as a part of their cloud transformation achieve 60% greater value by increasing their speed and agility.

Yet cloud technology and people can easily get out of sync, especially as organizations focus too much on technical enablement and minimize or ignore how people will interact with the new technology.  

Many organizations focus on how to enable their workforce but not on the broader and underlying question of whom to enable. To get maximum value from cloud, organizations need to accelerate demand management, portfolio control, change management and other slow-moving governance processes.

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Cloud is fast becoming a dominant expense line item. Because it can adjust to meet business demand, it’s shifting the technology cost base from a capital expenditure model to an operational expenditure model. Managing the dynamic, variable costs requires new forecasting mechanisms and processes.

The explosion of choice resulting from offerings that cater to different customer needs—e.g., multiple architectures, and varying service and performance levels—can cause costs to skyrocket when not managed with shared accountability across the business. Therefore, maximizing business value requires alignment between the CIO and their C-suite counterparts.

Fortunately, the past few years have given rise to FinOps, a new organizational discipline to control cloud spend. Bringing greater financial accountability to managing cloud’s variable spend model, FinOps helps distributed teams make business trade-offs between speed, cost and quality.

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Moving forward on the Cloud Continuum journey

While the Cloud Continuum holds the potential to create significant business upsides, mastering new practices is the key to successfully transforming the organization across the board.

No matter where an organization is on the Continuum, stronger ROI and continuous improvement are possible. It’s about reinventing business on the back of the Cloud Continuum—and it’s as much about investing in people as it is about the technology itself.

The first step is to understand your current situation so that you can act strategically and maximize your future value from cloud. Once a value creation strategy is in place, realign investments to enable the whole of the Cloud Continuum and its constituent practices.

Understanding your current situation is the first step to maximizing your future value from cloud. Our new diagnostic tool can help you do just that.

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Frequently asked questions

Cloud value can be maximized by looking beyond technology adoption—anticipating new needs and introducing new ways of working to reinvent a business. To extract maximum value from cloud, companies should focus on mastering five practices:

  1. Pursuing business and industry advantage;
  2. Designing and orchestrating the Cloud Continuum;
  3. Unleashing value from data and artificial intelligence;
  4. Reimagining operating models and talent; and
  5. Mastering cloud economics.

Technology enablement is the foundational step to unlocking value through cloud. Organizations should combine the spectrum of capabilities and services of the evolving cloud landscape, from public and private to Edge and everything in between. What’s needed are strategies for workload placement that embrace hybrid and multi-cloud architectures—which contribute to an organization’s strong digital core. Organizations should address factors such as network latency and the ability to move workloads between different cloud venues. It’s also important to integrate cloud with legacy hosting. Because cloud adoption takes time, cloud and on-premises architectures often co-exist for an extended period. As a result, organizations might need a series of transitionary architectures to de-couple and reduce legacy technology.

To unlock the full value of cloud investments, organizations should look beyond technology adoption—anticipating new needs and introducing new ways of working to reinvent their businesses. This includes transforming IT estates and complex business-critical systems and tapping into trapped data to seize the opportunity for total enterprise reinvention.

About the Authors

Ashley Skyrme

Senior Managing Director – Strategy & Consulting, Cloud First, Global

James Burrows

Managing Director – Lead Cloud Strategy & Advisory

Sarah Bartel

Managing Director – Cloud Change, Global Lead

Max Furmanov

Managing Director – Technology, Cloud First Design

James Savidge

Managing Director – Technology Strategy & Advisory

Kit Tagg

Senior Manager – Technology Strategy & Advisory

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Operating model & organization design

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