Consumers interested in virtual health represent a significant share of the total US population—68 percent of respondents under age 65 said they were somewhat or very interested in receiving healthcare virtually. These respondents include millennials and baby boomers, many of whom are also caring for the health and other needs of both children and aging parents.
Also interesting is the finding that virtual health appeals to some consumer segments that have been traditionally difficult to engage in healthcare, such as men 18 to 34 years old, 27 percent of whom said they had received healthcare virtually.
DOWNLOAD CHART [PDF]
There are various motivations among a range of age groups for engaging in their health and care—some are motivated by mental factors, weight loss, a desire to live longer or condition management. Designing a virtual health service portfolio that can adapt to the needs of different consumer segments is a key component of success.
DOWNLOAD RESEARCH [PDF]