The blending of the digital and physical worlds is evolving from a wide range of parallel services to a truly seamless experience. The digital voice assistant (DVA) device in its stand-alone form factor is leading the way in this development, as it makes services more easily accessible. The key question for the industry is how well will they be able to develop and offer these blended experiences to their customers.
New findings from the 2018 Accenture Digital Consumer Survey of 21,000 online consumers in 19 countries reveal that respondents want more digital experiences blended into everyday life.
year-on-year growth in ownership in all countries surveyed, regardless of availability in local languages
of online consumers in China, India, the US, Brazil and Mexico will own a DVA by the end of 2018 if stated purchase plans hold
Frequency of daily and weekly usage
use entertainment services
do less online purchasing
do fewer general searches
are willing to be a passenger in a self-driving personal vehicle
cite the ability to multi-task as a key advantage for self-driving vehicles
prefer tech brands as a supplier for self-driving vehicles
cite safety as an advantage of human-controlled driving
Consumers are interested in practical, daily-life AR ⁄ VR applications beyond gaming
want to learn more about a place they are visiting
want to learn new skills or techniques
want to visualize how clothes might fit
want to view 3D manuals
want to shop for household items and furniture
want to play games
want a simpler way to manage multiple OTT video services
believe they pay for content they don't want
say they aren't willing to pay more to remove advertising
of consumers' entertainment budgets and 42% of their viewing time are spent on OTT content
Moving beyond the Artificial Intelligence (AI) technology built into phones and laptops, digital consumers now find freestanding voice assistants more useful for carrying out daily tasks, from listening to music to scheduling appointments. Expect this trend to carry over into the workplace, and prepare now with expanded options, languages and faster data training.
Autonomous vehicles are no longer a part of some far-out futuristic landscape; self-driving cars are here and fast becoming an accepted by digital-savvy consumers. Although not all riders are ready for a fully-autonomous private vehicle experience, take advantage of the subtle continuum of technology adoption; there’s a seat for everyone.
Augmented and Virtual Reality have been around for years, but consumers now see the vast potential of AR ⁄ VR beyond gaming. Drive demand for your services with relevant content that is informative and expertly executed.
Consumers spend a substantial amount of viewing time (42%) on subscription-based, OTT video content. Providing more titles and service customization will provide viewers exactly what they’re looking for without the hassle of scanning through multiple devices, subscriptions and On-Demand content.
Greg Roberts, Accenture Managing Director, reports live from CES 2018 in Las Vegas about the hot trends and insights drawn from the 2018 Accenture Digital Consumer Survey of 21,000 online consumers in 19 countries. Discover the latest updates from CES by following @AccentureHiTech.
Mary Hamilton, Managing Director, Digital Experiences, Accenture Technology Labs, takes part in a panel discussion that explores the explosive potential of VR/AR in the out-of-home environment.Learn More
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